![]() Sharing features: Sharing features make it easier to market your podcast.If you go the automated landing page route, you’ll want to write detailed show notes - and post your transcripts - for SEO purposes. Visibility: Some hosting sites automatically archive your episodes on customized pages, which can act as the primary homepage for your show if you don’t want to launch a website.If your host doesn’t do this, you’ll need to manually submit your podcast with your RSS feed link. Distribution: Hosting sites like Captivate, Buzzsprout, and Castos distribute shows to major listening platforms such as Spotify, Apple, and Google Podcasts.Hosting platforms typically offer data and analytics as part of their service-even at free tiers-but may only offer advanced analytics at paid tiers. And if you plan to work with advertisers, they’ll expect a glimpse of your reach. Data and analytics: To truly gauge your show’s success, you’ll need data.You can pay for storage and bandwidth, so if you plan to publish often, expect to spend more. Storage limits are usually set for file size (measured in megabytes) or time bandwidth limits are usually set in megabytes. Storage and bandwidth: How much storage you need depends on the length of your show and how often you plan to publish.To that end, you may want to prioritize hosts with live support. If speed and ease of use are important, look for a host with simple, intuitive user experience. UX and customer service: Learning how to use a hosting site’s tools and dashboard takes time, which can delay bringing your podcast to the world.If you’re on a budget, prioritize the features you want and be willing to make tradeoffs. paid hosting, you’ll want to evaluate options with a consistent set of criteria. With paid services, you typically get deep audience insights and data, sufficient audio storage, monetization via advertising, and distribution to major listening platforms. Frankly, unless you only intend to publish a few episodes and have no intention of trying to generate revenue, you’ll want to pay for hosting. paid hosting platformsįree podcast hosting exists, but you will likely give up a few important things, like unlimited publishing and the ability to monetize your show. So, how do you find the best fit? Start by weighing your options for free and paid services. If you hope to build a business around your podcast, choosing the right hosting platform is a must. What to consider when choosing a podcast hosting platform
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